HomeChoice Group

The HomeChoice Group is the largest home shopping retailer in Southern Africa, selling homeware merchandise and financial services products to the expanding urban middle-income mass market.

Established in Cape Town in 1985, the group has evolved from a start-up mail order business into an omni-channel home shopping retailer with a customer base of more than one million people. Marketing channels include direct mail through the catalogue, electronic channels such as the Internet, mobile phone and electronic mail, and telemarketing through inbound and outbound call centres.


Fonechoice sells laptop computers, tablets and mobile smartfones on credit to HomeChoice customers on terms of 24 and 36 months.


Finchoice offer both short and long term loans which range from 6 to 24 months and customers can access further credit over time.With FinChoice YOU choose the type of loan that best suits your needs, whether you’re looking for a short term or a longer-term financial solution.


South Africa’s leading home shopping retailer.